550 Privacy Policy – Protecting Our Users' Data
This Privacy Policy explains how 550 collects, uses, stores, and protects the personal information of Malaysian users. By using our platform, you agree to the practices described in this document.
Types of Information We Collect
When you register and use the 550 platform, we collect several categories of information to ensure our services run smoothly and securely. Here are the types of data we collect:
- Full name, email address, phone number
- Date of birth (for age verification)
- Encrypted passwords
- Identity documents if requested for KYC verification
- Payment method used (Touch 'n Go, Boost, bank transfer)
- Deposit and withdrawal history in MYR
- Bank account number registered for withdrawals
- Transaction records do not store full card numbers
- Device type, operating system, browser version
- IP address and approximate location
- Gaming session times and duration
- This information is used to maintain platform security and drive improvements
- Games played and duration of play
- Betting history and game preferences
- Interactions with platform features
- Feedback and communication with customer support
How Your Information Is Used
550 uses the information collected solely for legitimate purposes necessary to operate the platform. We do not sell or rent your personal data to third parties for marketing purposes.
The main purposes for which your data is used include:
- Account management: Verifying your identity, processing registration, and managing login security.
- Transaction processing: Accurately and securely processes MYR deposits and withdrawals through local payment methods.
- Service improvement: Analysing usage patterns to improve platform performance, load times, and the overall user experience.
- Security and fraud prevention: Detecting suspicious activity, preventing unauthorised access, and protecting user accounts.
- Service communications: Sends important notifications about your account, policy updates, or security-related information.
- Legal compliance: Meeting legal and regulatory requirements applicable in Malaysia, including financial reporting obligations.
Data Storage & Security Measures
550 takes the protection of your personal data seriously. We implement appropriate technical and organisational measures to safeguard your data against unauthorised access, disclosure, alteration, or destruction.
All data transmitted between your device and 550's servers is encrypted using industry-standard SSL/TLS protocols to prevent interception.
Data is stored on servers protected by strict access controls. Passwords are stored in hashed form and cannot be reversed.
Only authorised personnel have access to users' personal data, and only when necessary for legitimate service purposes.
Active account data is retained for the duration of the account plus six years after closure, in line with Malaysian legal requirements. Log data and transaction records are kept for as long as required by applicable law. To request data deletion, please contact our support team.
Data Sharing & User Rights
When Data Is Shared with Third Parties
550 does not sell or share your personal data for third-party advertising purposes. However, data may be shared in the following situations:
- Payment processors: Transaction details required to process MYR deposits and withdrawals are shared with our payment service providers.
- Legal requirements: If required by Malaysian law or a valid court order, we may need to disclose information to the relevant authorities.
- Service providers: Third parties that assist in platform operations (such as cloud services) are bound by strict confidentiality agreements.
Your Rights as a User
As a 550 platform user, you have the following rights regarding your personal data:
- Right of Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You may request corrections to inaccurate or incomplete data through your account settings or by contacting our support team.
- Right to Erasure: Under certain circumstances, you may request the deletion of your personal data, subject to any legal obligations binding on us.
- Right to Object: You may object to the processing of your data for specific purposes by contacting us directly.
To exercise any of the above rights, contact the 550 support team at [email protected] with a clear description of your request.
Policy Updates & How to Contact Us
550 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service improvements. When material changes are made, users will be notified via in-platform notifications or their registered email.
Continued use of the platform after any changes are published will be considered acceptance of the updated policy. We encourage you to review this page periodically.
If you have any questions, concerns, or wish to exercise your privacy rights, please contact the 550 support team:
- [email protected]
- Live chat is available within the platform 24 hours a day
Last updated: 2026. This policy applies to all registered users of the 550 platform.
Questions About Your Privacy?
The 550 support team is available to assist with any questions about your data and privacy. You can also visit our FAQ for more details on how the platform operates.